Ciderwood — Brand Identity & Multidisciplinary Capstone
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Ciderwood — Brand Identity & Multidisciplinary Capstone *
A comprehensive multidisciplinary design project imagines Ciderwood, a community-focused apple orchard and bakery based in Eastern Missouri. Inspired by childhood visits to local farms, the project establishes a nostalgic, welcoming visual identity and brand ecosystem that blends traditional heritage with contemporary packaging, digital experiences, and seasonal campaigns.
Programs Used: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma
Core Objective: Create a cohesive, emotionally resonant brand system spanning print packaging, physical merchandise, and digital web experiences that honors family tradition and community togetherness.
Client/Project Context: Ciderwood Orchard & Bakery (Est. 1979).
Target Audience: Families, local community members, and visitors seeking an authentic, handcrafted orchard and bakery experience.
Visual Research & Storytelling: Drew inspiration from regional farming traditions to establish a handcrafted, refined visual tone. Developed custom illustrative assets (including orchard elements, apple varieties, and vintage-inspired typography).
Cross-Medium Execution: Designed physical touchpoints—including custom-labeled apple cider packaging, promotional collateral, and signage—alongside an interactive website prototype built to help visitors seamlessly explore seasonal offerings and plan orchard visits.
